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Why sustainability and eco-friendly practices are essential for today’s venue operators

Mark Cooper - Tuesday, December 05, 2017

Implementing environmentally friendly practices is becoming more and more essential for success in today’s event and meeting business. Sustainability has become increasingly important as an evaluation criterion for meeting planners, and venues are often asked about their implementation of specific green initiatives as part of a bid. Venues are finding that initiating sustainable practices is as good for the bottom line as it is for the planet.    Read More


Five Things Leading Venues Have in Common

Mark Cooper - Tuesday, November 07, 2017

Beautiful facilities, exceptional food and superior service probably come to mind when you think about what makes a great conference or meeting venue. These may seem like obvious considerations on a list of elements that leading venues have in common. Yet, there are other pragmatic concerns that determine which venues are the most successful and perhaps the most profitable.  Read More


Food and Wellness Trends That Are Shaping Today’s Meeting Menus

Mark Cooper - Wednesday, October 04, 2017

It’s no surprise that health and wellness issues are becoming increasingly important for conference and meeting delegates. In addition to an overall movement toward healthier food choices, many regions are seeing an increased demand for organic and locally sourced foods, food requests brought on by allergies and vegetarian preferences, as well as a growing multi-national – and urban – food culture.    Read More


Why Speed Matters: Is Your Meeting Venue’s Internet Service Adequate?

Mark Cooper - Wednesday, September 20, 2017

If your property is still making due with internet service that hasn’t been upgraded within the last several years, you could be heading for trouble.  As you’ve undoubtedly noticed, meetings require more and more bandwidth, and the demand for broadband will only continue to increase. Delegates today come to meetings with not just one, but often two or three devices that can devour your property’s internet capacity quickly if you haven’t adequately planned your infrastructure.   Read More


Why Empathy is Essential for Conference Venue Success in the Digital Era

Mark Cooper - Tuesday, September 05, 2017

Some people may think that empathy in business is extraneous. That it’s irrelevant in a cutthroat world where only the most cold-hearted tycoons thrive. Many even mistakenly believe that empathy means being “soft” or unable to make hard business decisions.  Read More


Meeting Planners Tell Us: How Can Your Venue Make the Cut?

Mark Cooper - Tuesday, July 25, 2017

Our recent survey of more than 180 meeting planners from around the world for the IACC Meeting Room of the Future  report delivered many interesting insights. We heard from people who are new to event planning as well as long-timers, and many provided candid comments.  Some of their remarks were anticipated, but some certainly surprised us. 

So what do meeting planners say venues need to do to appeal to the changing nature of today’s meetings? Here are ten of my insights into the most essential elements of sought-out venues. Read More


Global Innovations in Conferences: Planting the Seeds of Creativity

Mark Cooper - Friday, July 14, 2017

When it comes to creativity and innovation, it’s hard to say what is most likely to stimulate new ideas. Is it the setting, the food, the weather, or the wall colors? But one thing that can be certain, a relaxed atmosphere fueled by open sharing and a sense of fun is the key to sparking the imagination.    Read More


The DNA of Meetings Industry Disruptors and Why We Need Them

Mark Cooper - Wednesday, July 12, 2017

Hospitality and entrepreneurialism and are two words that don’t sit together in the same sentence too often. After all, being hospitable is about your personal approach to others and how you make them feel. Good hospitality has existed for centuries on these values right? Read More


Survey reveals delegates hunger for dietary respect

Mark Cooper - Saturday, July 08, 2017

The Spring 2017 edition of the IACC industry research white paper ‘Meeting Room of the Future’ shines an interesting light on a growing trend in food and beverage provisions at conferences, meetings and events. The trend is centred on the increasing realisation by meeting planners that the food and beverage offering has a direct link with attendee satisfaction. Delegates expect a personalised experience from their event attendance and what they eat and drink while there is a core aspect of how this is delivered. Read More


New Report Reveals Top Trends In Meeting Planning & Design

Mark Cooper - Monday, June 19, 2017

It’s probably no surprise to you that new technology and a changing delegate demographic are having an impact on the way meetings are planned and delivered. The continued trend toward experience creation and a shift toward more individual learning and personal development are also becoming important influences. 

How are these and other factors changing the approach that meeting planners take in their jobs? And what effect is it having on the way conference venues select technology and design the meeting spaces they offer?  The 2017 Meeting Room of the Future Report answers these questions and more. Let’s take a look at some of the key findings. Read More