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Selling as a Community = Increased Productivity

Mark Cooper - Monday, September 08, 2014

By Cindy Novotny – Master Connection Associates

Selling today has become even more complex than in the past. Disagree? Although the Internet has made life easier for some, it has confused the sellers that don’t understand speed and how to compete in today’s hyper fast world.

Master Connection Associates in partnership with IACC spend a great deal of time with meeting planners, corporate travel managers, leisure travel agents and special event planners and without a doubt there are a few essential elements needed to compete effectively.

Here is our list: Read More


Ten Insider Tips for Meeting Planners

Mark Cooper - Monday, August 18, 2014

By Derek Grimaldi and Al Morgan, Ivey Spencer Leadership Centre.

Chaos is a common scenario for a lot of Meeting Planners. It’s not the easiest job and sometimes you tend to lose perspective. That’s why we picked the brains of several members of the IACC community and came up with some effective insider tips. We only gathered from the best, so use our information wisely! Read More